Waterfront - Filmmaster

Mission

Waterfront Costa Smeralda enriches the evenings and the tourist offer of Porto Cervo with design, art and entertainment. With the purpose of increasing the qualitative level of the tourist experience and diversifying the entertainment offered at one of Italy's most glamorous destinations, the client Smeralda Holding has entrusted Filmmaster Events with the full construction and management of Waterfront Costa Smeralda.

How

Filmmaster has transformed a 3,600 m2 area, with breath-taking views of the most luxurious vessels and private yachts moored in the Porto Vecchio area, into a fascinating open-air temporary store designed by the architect Giò Pagani. With its structure in black iron, wood and glass, even the smallest of details make all the difference, from material research to technological infrastructure, with meticulous attention to every single aspect.

Concept

A tribute to luxury entertainment with a high end mix of design, architecture, art, music and Italian style.

The Salon of Luxury

Since the first season, the exclusive and elegant "waterfront salon" in the Marina area of Porto Cervo immediately became a reference meeting point for Costa Smeralda guests, thanks to the presence of world-renowned brands (BMW, Dolce&Gabbana, Ferretti Group, Jaguar Land Rover, Riva, San Lorenzo, Warner Bros and many others), to a series of entertainment opportunities (live talks and music, lounge bar by Nikki Beach, art performance and exhibition by Deodato Arte), and to the presence of international guests among writers, sportsmen and high-end musicians (Morcheeba, Joe Bastianich, Planet Funk just to name a few).

The Experience

Waterfront Costa Smeralda is a high consultation content project for which Filmmaster provided outstanding experience in complex project management and in the creation of quality visitor experiences. All this is at the service of tourism, a sector increasingly looking to involve the public through emotions and storytelling, providing memorable experiences in order to attract a new and broader range of visitors.