Real Hybrid Stories

A series of films for YouTube



The Best Of Both Worlds

There is a misconception in the region that hybrid cars are disadvantaged compared to petrol-reliant cars. Still, with the all-new fourth-generation Prius nothing could be further from the truth.

The Challenge

Our mission was to flip this impression on its head, so we created the Innovator's Voice series. We found influencers in the region who achieved incredible things by combining culture and technology, effectively taking the best of both worlds.

the Power of Hybrid
from 0 to 1M views

By showing the region how powerful a hybrid union can be, our stories had a massive impact on the region. Our films were released on YouTube through Toyota Mea's channel. Doing this increased traffic from 0 visits to 1 million, with each film going on to attract a million unique views each.

We challenge, we create, we transform.
Get in touch

Viale Fulvio Testi, 121
20162, Milan

Dubai Studio City, Bs 02
P.O. Box 500335

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

Piazza Venezia, 11
00187, Rome

Al Raidah Digital City
Nakheel District
Saudi Arabia

Al Ghaith Tower 8Th Floor
Hamdan St.

Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia