Euro 2020 - Opening Ceremony

Mission

Due to the pandemic, the ceremony has been postponed for one year but in 2022 a grand pre-match live ceremony took place in Rome. A spectacular event with a high institutional and symbolic profile that celebrates the return of live-entertainment

Target

Football and sports lovers, with no distinction of gender, age and nationality. Italian and European stakeholders and institutional representatives (sports and politicians).

Concept

The concept stems from the desire to convey a simple and highly inspiring message: only by pooling their energies can the cities and teams of UEFA EURO 2020 make the hearts of fans soar again.

The Show

the unforgettable performance

Using 24 helium balloons as the main scenic element, he builds symbolic moments of great strength around the choreographic action: from the testimony of football legends to the presence of Italian institutions, from the representation of the spirit of competition between teams to the unity of purpose of all the countries involved, from the elegance of the Italian style to the richness of European musical culture.
Up to the magical moment in which the helium balloons, united on stage in a single bunch, lift a symbolic performer above the playing field, during the unforgettable performance of Andrea Bocelli's "Nessun Dorma", while the stadium lights up of pyro effects suitable for the show's daylight.

Results

Highlights

The Ceremony, broadcast in its entirety by 72 broadcasters in 61 countries and partially in another 11, with 151 million viewers worldwide, is increasingly becoming an integral part of the sporting event for UEFA.
The audience reach of the Ceremony was amplified by social channels: officials, artists and fans. Over 4 million views on YouTube only on the UEFA and Andrea Bocelli channels.
Finally, the success of the Ceremony was consecrated by the international trade and generalist press, including The Guardian, Tuttosport, la Repubblica, ESPN, etc.