McDonald's
Leo Burnett
Gabriele Mainetti
At the heart of the campaign, the McDrive is portrayed as a convenient and fast service, allowing you to fully enjoy your days without wasting time: simply order through the drive-thru and then collect your favorite meal while staying comfortably in your car.
The commercial, produced by Filmmaster, demonstrates how a simple gesture can create a moment of connection between a father and a teenage son.
The film was aired in 30 and 15-second versions, and the concept of the TV campaign extends fully through an integrated strategy that includes digital channels, social media, and radio.
Executive Producer: Andrea Ciarla
Producer: Nicole Lord
Director: Gabriele Mainetti
D.o.p.: Michele D’Attanasio
Post Production: Prodigious
Colorist: Anna Visigalli
Sound Design e Mix: Top Digital
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