Joy Of Moving
From Dubai To The Expo
The Joy Of Moving
the project

Obesity is one of the biggest problems facing the youth of the Middle East thanks to the popularity of cheap fast food and video games. Ferrero wanted to tackle the problem head-on and turned to Filmmaster to help launch their Kinder +Sport platform aimed at encouraging kids to embrace healthier lifestyle choices.

The Game!

We gave kids from three Dubai-based schools a pedometer wristband each and their digital avatar. Each step they took in the real world was connected to their digital lives earning them coins redeemable for actual sports equipment and gear. The kids even made enough steps to reach Milan!

We challenge, we create, we transform.
Get in touch

Viale Fulvio Testi, 121
20162, Milan

Dubai Studio City, Bs 02
P.O. Box 500335

Arlington House, 220
Arlington Road, NW1 7HE
United Kingdom

Piazza Venezia, 11
00187, Rome

Al Raidah Digital City
Nakheel District
Saudi Arabia

Al Ghaith Tower 8Th Floor
Hamdan St.

Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street
Saudi Arabia