A visual campaign to launch the event "Music Machine"
By Toiletpaper, an idea by Maurizio Cattelan and Pierpaolo Ferrari with creative direction by Micol Talso.
Music Machine, Galeries Lafayette's music festival, kicked off on April 11 2018. An event designed to offer electronic music lovers and fashionistas an immersive experience with glitch accents. Artistic direction is by Pedro Winter, founder of the Ed Banger label.
For the launch of this event, Toiletpaper imagined a visual campaign with retro-pop accents directed by Miguel Usandivaras
Client: Galeries Lafayette
Creative Concept: TOILET PAPER – Maurizio Cattelan/Pierpaolo Ferrari/Micol Talso
Production Company: FILMMASTER PRODUCTIONS
Producer: Anna Sica
Director: Miguel Usandivaras
Cinematographer: Christos Voudoris
Set Design: Andrea Rosso
Viale Fulvio Testi, 121
Dubai Studio City, Bs 02
P.O. Box 500335
Arlington House, 220
Arlington Road, NW1 7HE
Piazza Venezia, 11
Al Raidah Digital City
Al Ghaith Tower 8Th Floor
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street