Etihad

NYCFC

took time out of their busy schedule to help Etihad show off some of the best parts of Abu Dhabi

As a sponsor of the New York City Football Club, Etihad invited some of the players over to Abu Dhabi to see how much they could pack into 24 hours.

We created online content from the Abu Dhabi visit, which saw the players go to luxurious hotels, The Louvre Abu Dhabi, a beach, a restaurant and more, showcasing the many destinations within the Emirate.
The film quickly became one of the more successful uploads for the Etihad brand, earning more than 800,000 views on YouTube in just a few days.