Calzedonia
Luca Lucini
2006
With this 2006 commercial for Calzedonia, director Luca Lucini captures the emotional journey of women as they navigate the key stages of life: childhood, adolescence and adulthood. More than just a brand message, this spot becomes a true homage, an intimate tribute to the beauty, strength, and complexity of being a woman. By tapping into universal emotions and real-life experiences, Calzedonia positions itself as a close, accessible, and familiar presence, one that grows alongside women and supports them in every chapter of their story.
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