Calzedonia - Speriamo che sia femmina

Client

Calzedonia

Director

Luca Lucini

Year

2006

The Commercial

Women's Journey

With this 2006 commercial for Calzedonia, director Luca Lucini captures the emotional journey of women as they navigate the key stages of life: childhood, adolescence and adulthood. More than just a brand message, this spot becomes a true homage, an intimate tribute to the beauty, strength, and complexity of being a woman. By tapping into universal emotions and real-life experiences, Calzedonia positions itself as a close, accessible, and familiar presence, one that grows alongside women and supports them in every chapter of their story.