To create a new format for the great annual convention, to pique the interest of a demanding audience who still want to interact and be part of the experience, and can't wait to get back to enjoying things "live" after months of webinars and digital events.
The annual Alleanza Assicurazioni convention transformed into a TV format and digital experience. Introducing a creative approach and a digital element into a classic context and location. This combination allowed us to create an extremely engaging and meaningful hybrid event.
1st MEETING CONVENTION & INCENTIVE BEA 2021
A combination of a television event and a digital experience in which the Alleanza management and 12,000 consultants explored the plans for 2021 through the competing protagonists' stories.
In the months preceding the event, over 900 of the most significant stories around Italy involving the women and men of Alleanza were collected and then became engaging documentaries.
Viale Fulvio Testi, 121
Dubai Studio City, Bs 02
P.O. Box 500335
Arlington House, 220
Arlington Road, NW1 7HE
Piazza Venezia, 11
Al Raidah Digital City
Al Ghaith Tower 8Th Floor
Al Mosa Tower 4th Floor
P. Turki Bin Abdulaziz Street