Alleanza Assicurazioni - The Annual Convention

Brief

To create a new format for the great annual convention, to pique the interest of a demanding audience who still want to interact and be part of the experience, and can't wait to get back to enjoying things "live" after months of webinars and digital events.

Creativity

The annual Alleanza Assicurazioni convention transformed into a TV format and digital experience. Introducing a creative approach and a digital element into a classic context and location. This combination allowed us to create an extremely engaging and meaningful hybrid event.

Awards

1st BEST MEETING CONVENTION & INCENTIVE BEA 2021

The Format

From the Teatro Gerolamo in Milan, one of the city's oldest theatres

A combination of a television event and a digital experience in which the Alleanza management and 12,000 consultants explored the plans for 2021 through the competing protagonists' stories.

Community engagement

An opportunity for engagement for the entire Alleanza community.

In the months preceding the event, over 900 of the most significant stories around Italy involving the women and men of Alleanza were collected and then became engaging documentaries.