Giorgio Armani
One Night Only

What

An Event to celebrate the boutique opening in Via Condotti, Rome

Where

Rome, multiple iconic locations

How

An Exhibition and VIP event

In Brief

A New Event Concept

After years of absence, Giorgio Armani returned to Rome. The « One Night Only » event, an extraordinary format that completely transformed one of the most glamorous locations in the the city marked the opening of his new boutique in via Condotti. The important “eccentrico” exhibition dedicated to his most incredible high fashion creations, welcomed 400 international VIP celebrity guests with a fashion parade featuring the entire Armani collection, a gala dinner and a PR event, for one unforgettable night.