EXPO 2020 DUBAI

Kingdom of Saudi Arabia Pavillion

With six months of exhibitions, around 23 million visits, over $7 billion in investment and 240 million hours of labor, Expo 2020 Dubai has provided an opportunity to officially relaunch the industry of large-scale events as well as to reflect a spirit of optimism and global togetherness.

A new global exhibition was organized by Filmmaster for the inaugural event of CasAgusta, the lounge showroom of the Leonardo group brand. The showroom, which opened its doors last year at the new Dubai heliport as part of the Expo 2020 Dubai initiatives, celebrated the founding values ​​of Leonardo and Agusta through a hybrid format of entertainment and highly institutional moments. Guests were greeted by the music of Andrea Casta and his special laser violin, played with a bow inspired by the sword of the same name from the Star Wars saga, this was accompanied by a performance by the Ukrainian pole aerialist Andrii Tkachenko. Following the presentation of Agusta's new brand identity in a captivating emotional video, the event concluded with the live unveiling of the AW609 convertiplane, accompanied by a captivating play of lights and sounds, complemented by a new performance by the duo.